Apple’s Foldable iPhone Expected to Debut in September 2026, Analysts Forecast $65 Billion Market Opportunity to Outshine Competitors Through Boosted Sales

Apple’s upcoming foldable iPhone is poised to make a significant impact on the smartphone market, anticipated for an announcement in September 2024, likely alongside the iPhone 18 series. The foldable smartphone concept has evolved over the years, yet it has not achieved the same status as traditional smartphones. However, Apple’s new venture is expected to revolutionize this dynamic, tapping into a substantial $65 billion market opportunity.

Projected Surge in Foldable iPhone Shipments by 2028

According to a recent research note from JPMorgan, cited by MacRumors, the foldable iPhone is expected to debut in the third quarter of 2026. The innovative device will feature a book-style design with an inward-folding mechanism, boasting a 7.8-inch main screen and a 5.5-inch external display. Analyst Ming-Chi Kuo has estimated that the device could be priced between $2, 000 and $2, 500, while JPMorgan predicts a retail price of $1, 999, with first-year sales reaching low-teens millions by 2027.

Although initial sales may be modest, forecasts suggest that shipments could rise to an impressive 45 million units by 2028, with Apple set to redefine the market and capitalize on the anticipated $65 billion opportunity. The company aims to deliver a foldable device that stands apart from competitors, with plans for a crease-free display, a streamlined chassis, and a lightweight titanium frame for enhanced durability.

To combat the common issue of creasing, Apple is reportedly implementing metal plates with laser drilling technology. This sophisticated process is expected to elevate production costs, contributing to a “Bill of Materials”estimation around $759, which accounts for the high price points discussed in various reports. For a comprehensive understanding of what the foldable iPhone will offer, be sure to explore previously released specifications relating to its design and functionality.

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