Apple’s Affordable MacBook Expected to Launch at $599; Display Size Smaller than MacBook Air with Component Mass Production Starting in Q3 2025

The MacBook Air has made waves in the tech market, particularly with its starting price of $999 for the base model. This model impressively includes double the unified RAM compared to previous iterations, providing greater performance for users. For those who can wait for deals, the base model is currently available for just $799. However, in an exciting development, reports indicate that Apple is considering an even more budget-friendly option: a smaller MacBook model anticipated to start at just $599. This could be great news for budget-conscious consumers, as Apple may expedite the mass production of components ahead of schedule.

Launch Timeline for the Affordable MacBook

According to the latest mass production timelines, Apple could unveil this new, affordable MacBook by late 2025 or early 2026. Significant differences in design will set the new MacBook apart from the MacBook Air: one includes a more compact 12.9-inch display, as reported by DigiTimes. This screen size will be slightly smaller than the current 13.6-inch version found in the MacBook Air. The anticipated price range for this new model is expected to be between $599 and $699. While specific hardware details remain unconfirmed, insiders suggest that the affordable MacBook will be powered by the A18 Pro chip, which also drives the performance of the latest iPhone 16 Pro and iPhone 16 Pro Max.

Apple’s strategy for a swift market entry appears to be in the works with mass production of key components slated for the third quarter of 2025. Final assembly is expected to take place at Quanta’s facilities in the fourth quarter, aligning Apple’s launch goals for late 2025 or early 2026. This initiative marks a noteworthy shift from the criticisms Apple faced years ago regarding its high pricing for computers. Offering a MacBook at $599 or $699 would be particularly advantageous for students, potentially leading to a significant increase in Mac sales.

In this emerging budget laptop market, the only comparable option currently available is the M4 Mac mini. However, it lacks certain essential features such as a display and portability, which are crucial for those frequently on the move. Should the upcoming MacBook launch at the promised price of $599, it stands to be unrivaled in its category, ultimately prompting competitors in the industry to enhance their offerings and present devices with comparable hardware at more affordable price points.

For further details, you can check out the original source from DigiTimes.

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