Apple’s Acquisition Of DarwinAI Will Push Its Generative AI Efforts To The Next Level In iOS 18
Apple’s upcoming iOS 18 update is expected to be the largest and most revolutionary update for the iPhone to date. This highly anticipated platform will include several new AI features, reflecting the company’s strong focus on this technology since last year. In a previous report, we have already outlined some of the tools that Apple plans to incorporate into the next major iOS release. A recent announcement reveals that Apple acquired DarwinAI earlier this year, further expanding its capabilities in the realm of AI.
Apple strengthens AI capabilities with acquisition of DarwinAI for upcoming iOS 18 release
In addition to AI, there are several other exciting features coming to iOS 18 that you should anticipate. However, one of the most significant changes that will revolutionize the iPhone experience is the integration of AI on a system level with Siri and Spotlight Search. This integration will be further enhanced by Apple’s acquisition of a Canada-based AI company called DarwinAI earlier this year, as reported by Bloomberg. This acquisition is part of Apple’s efforts to make the iPhone more user-friendly and accessible, in addition to providing a major boost to Spotlight Search.
After being acquired by Apple, DarwinAI’s technology for inspecting components in the production process has remained a key focus. Moreover, their advanced AI technology has also been utilized to develop smaller and more efficient systems. As part of the acquisition, DarwinAI’s social media presence was removed and several of its companies joined forces with Apple and their AI initiatives. Apple has also appointed DarwinAI’s senior researcher, Alexander Wong, as the director of their AI group.
Apple has acknowledged the acquisition news with its usual statement, declaring that “Apple occasionally acquires smaller technology companies.”The company did not reveal any specific goals or reasons for the acquisition. Nonetheless, we are already aware of the company’s intentions for iOS 18 and its plans to incorporate several AI-related applications.
Apple is actively preparing for the release of iOS 18 and macOS 15 in the upcoming year, with a focus on incorporating advanced AI capabilities to enhance the platform’s functionality. Despite entering the AI industry later than its competitors, Apple has invested significant resources and efforts into developing new features and tools for its iPhone and Mac. However, in order to compete with the likes of OpenAI’s ChatGPT, Google Gemini, and Microsoft’s Bing, the company will need to make significant strides forward.
Currently, the company is focused on improving the functionality of Siri, Spotlight Search, Messages, Apple Music, and Shortcuts. In addition, they have also created advanced tools that utilize AI to modify and animate static images through voice commands. The implementation of these tools in an upcoming iPhone update is yet to be revealed.
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