Apple Vision Pro Production Halt: No More Units Expected by End of 2024 According to Previous Reports

In February of this year, Apple made a series of critical decisions regarding the launch of the Apple Vision Pro. However, recent internal reports indicate that fewer than 500,000 units have been shipped since the headset’s debut in early 2024. This figure suggests that the product has failed to capture the attention of a broad audience. As we approach a new year, it’s worth reflecting on one of Apple’s most innovative yet wildly expensive gadgets, which, according to a recent report, may have already been removed from production.

Limited Demand for an Affordable Apple Vision Pro Variant; Premium Headset with M5 Chipset Expected Soon

Despite the disappointing sales figures, the Apple Vision Pro earned accolades, including the prestigious ‘Gadget of the Year’ award, praised for its exceptional visual quality and user experience. However, accolades alone do not equate to commercial success, which ultimately hinges on actual sales. The base model retails for a hefty $3,499, making it clear from the outset that broad consumer adoption was unlikely. Moreover, it was noted that early adopters often returned the device as its novelty faded post-purchase.

The sluggish demand has compelled Apple to halt further production, but challenges extend beyond merely low sales. Analyst Ming-Chi Kuo has indicated that the timeline for an affordable version of the Apple Vision Pro has been pushed back to beyond 2027. Instead, consumers can anticipate a more costly successor later this year, equipped with the new M5 chipset. However, industry expert Bloomberg’s Mark Gurman suggests that we might not see it until the end of 2026.

CEO Tim Cook has offered a rationalization for the lackluster sales, asserting that the Apple Vision Pro is not aimed at the mass market but is designed for tech enthusiasts eager to experience futuristic technology today. Unfortunately, the data suggests that this target audience may be quite limited, and those who are interested likely have the financial means to invest in a $3,499 headset. If the pricing had been more accessible, there would still be significant challenges to address.

One major issue is the limited practical applications and a sparse app ecosystem, which hinders the headset’s potential as a daily-use device. In response to this, Apple is working on future updates aimed at expanding functionality, such as an ultrawide virtual display for improved productivity. Furthermore, they are partnering with ResMed to develop a $120 strap designed to alleviate head strain during usage. It is our belief that earlier implementation of these enhancements might have improved the product’s market reception. Nonetheless, our focus now shifts to the possibilities that 2025 may hold.

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