
Apple’s annual iPhone release has become a highly anticipated event, often accompanied by fresh color schemes that differentiate each year’s models. For the upcoming iPhone 17 series, Apple is set to introduce a striking new option: a vibrant orange exclusively available in the ‘Pro’ lineup. This lively hue has already drawn attention in recent dummy images, suggesting it may quickly become a favorite among consumers.
A Bold New Color for a Strategic Shift
As speculation about the iPhone 17’s lineup heats up, industry insider Sonny Dickson has provided clarity by sharing a gallery of dummy models. This collection includes the base iPhone 17, the ‘Air’ variant, and the impressive iPhone 17 Pro and iPhone 17 Pro Max. While traditional colors like black and white are expected to be included, the base model will also feature playful shades like pink and green, catering to diverse consumer preferences.

The standout element from this year’s dummies is undoubtedly the orange finish on the iPhone 17 Pro and Pro Max. This color not only adds a refreshing twist to Apple’s usual palette but also signals a strategic move to attract a newer customer demographic, especially in light of recent declines in iPhone shipments across various markets. The bold introduction of the orange model could serve to invigorate sales, particularly in regions like China where competition is intense.
First look at iPhone 17 color dummies, The new orange really stands out this year — definitely a bold addition. Thoughts? pic.twitter.com/M0gB6NSglI
— Sonny Dickson (@SonnyDickson) July 29, 2025
In addition to the vibrant color options, Apple is reportedly implementing subtle design modifications to the rear of the ‘Pro’ models. These changes may include a larger camera bump to house upgraded sensors, improving photography capabilities. Moreover, this could mark the debut of LTPO OLED technology across the entire iPhone 17 lineup. If true, this advancement would introduce ProMotion high refresh rate displays, enhancing user experience and potentially boosting sales even further.
For the latest updates, follow Sonny Dickson on Twitter.
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