Apple Unveils iPhone 17 Event Date: September 9, Titled ‘Awe Dropping’

Recent reports from German media regarding Apple’s iPhone 17 reveal event being scheduled for September 9 have proven accurate, as the tech giant has officially dispatched invitations for its highly anticipated ‘Awe Dropping’ keynote. This year, Apple is set to launch four new iPhone 17 models, introducing an ultra-slim flagship while also retiring the ‘Plus’ variant. In addition to the smartphones, a range of other noteworthy products are expected to be unveiled.

Apple May Announce Price Increases for iPhone 17 Models

With the event just two weeks away, excitement is building around the announcements from Apple. The main attractions will include the standard iPhone 17, iPhone 17 Air, and the premium iPhone 17 Pro alongside the iPhone 17 Pro Max. Additionally, Apple will likely showcase the Apple Watch Series 11, the Apple Watch Ultra 3, and the budget-friendly Apple Watch SE 3, marking a rare occasion where all smartwatches are updated at the same event.

The event is also poised to introduce the much-anticipated AirPods Pro 3, a new HomePod mini, and an updated Apple TV 4K featuring the A17 Pro chip. Furthermore, tech enthusiasts can look forward to announcements regarding iOS 26, iPadOS 26, and macOS Tahoe, which represent significant advancements in Apple’s software ecosystem. However, potential buyers should be prepared for a possible price increase on certain iPhone 17 models due to prevailing tariffs.

Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM

— Tim Cook (@tim_cook) August 26, 2025

On a brighter note, Apple may address potential price increases by offering enhanced storage options. This strategy was previously employed with the iPhone 15 Pro Max, which eliminated the 128GB variant and introduced 256GB as the new standard model, albeit with an increased price point of $100. While it remains to be seen what strategies Apple will deploy this time around, we will keep our audience informed with updates leading up to and during the event.

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