Apple has built a reputation for its predictable iPhone release schedule over the years, typically unveiling the Pro models alongside their standard counterparts. However, a recent report suggests that the tech giant may deviate from this pattern in 2026. Though many eager customers anticipated a similar lineup to this year’s—including a base model, an iPhone Air, and two Pro models—the latest insights indicate that Apple plans to delay the base iPhone 18 model until the first half of 2027, potentially launching it alongside the rumored iPhone 18e. This shift implies a significant transformation in Apple’s release strategy.
Apple may delay the iPhone 18 base model until 2027, alongside the expected iPhone 18e
The anticipated iPhone 18, marking Apple’s 20th anniversary, is rumored to feature a groundbreaking design with an edge-to-edge display, eliminating bezels altogether. Additionally, Apple plans to introduce its first foldable iPhone in 2026. Initially, it was believed that they would unveil five distinct iPhone models next year. However, recent reports hint at excluding one model from this release.
This strategic timing appears aimed at ensuring that Apple’s premium or flagship models dominate the September rollout. Consequently, we can expect the iPhone 18 Pro, iPhone 18 Pro Max, iPhone 18 Air, and the innovative iPhone Fold to make their debut next year. Meanwhile, more budget-friendly models, including the base iPhone and iPhone 18e, will likely release in the following spring, according to ETNews.
“Apple plans to release the entry-level iPhone e-model and the standard iPhone model in the first half of the year, then four high-end models, including a foldable iPhone, in the second half.”
This strategic pivot by Apple can be attributed to two main factors. Firstly, the introduction of the foldable iPhone necessitates significant investment in engineering and a complex supply chain. By spacing out the iPhone 18 launches, Apple can concentrate its efforts on delivering a seamless introduction of its most advanced phones. Secondly, this staggered release strategy would help Apple maintain a year-round engagement with consumers, creating excitement both in spring and fall.
Speculations surrounding the iPhone 18 Pro models suggest they will include features like Face ID integrated beneath the display, a versatile aperture main camera, and the cutting-edge A20 chip, manufactured using TSMC’s innovative 2nm technology. The iPhone Fold is expected to showcase a book-style design, complemented by a titanium finish, an ultra-thin glass display, and a hefty price tag possibly reaching $2, 000.
Moreover, the base iPhone 18 and the iPhone 18e are likely to come with significant enhancements, such as more competitive pricing and advanced display technology, although the ‘e’ variant might not include the higher refresh rate. While this altered approach could be beneficial for Apple, it also introduces certain risks. A diluted product lineup might diminish the excitement surrounding Apple’s yearly iPhone introduction. Furthermore, the entry-level models could face intense competition from Android devices. The outcome of these strategic changes remains to be seen, so stay tuned for further updates. Do you believe Apple is making the right choice by altering its iPhone launch schedule?
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