Marking World AIDS Day today, Apple announced that its customers have helped raise $ 270 million since 2006 to fund prevention, testing and counseling services for people affected by HIV / AIDS. The company has now announced several other actions it will take to raise more money and help raise awareness of the issue.
To raise more money for (RED), Apple said it is offering a range of devices with a portion of the proceeds going towards the fight against AIDS. These devices include the iPhone 13 (PRODUCT) RED, iPhone 13 mini (PRODUCT) RED, and Apple Watch Series 7 (PRODUCT) RED. By the end of next year, half of eligible income will go to the Global Fund’s COVID-19 response to help fight the disease.
On the software side, the Apple App Store will highlight Positive Singles , a dating app that aims to connect single people living with HIV / AIDS and other STIs. Apple Books will feature collections of books and audiobooks dedicated to the fight against HIV / AIDS, Apple Podcasts will feature programs dedicated to the issue, and Apple Music will feature a World AIDS Day feature . Apple TV app users can also click the Watch Now tabs to watch shows and films about the “toll of HIV / AIDS.”