Apple Set to Reach 100 Million Units in iPhone 17 Series Production by 2025, with Majority Coming from Larger ‘Pro Max’ Model

The impending launch of the iPhone 17 series comes as sales of the iPhone 16 models experience a slight dip, prompting Apple to prepare for the introduction of four new devices. Notably, the iPhone 17 lineup will see the ‘Plus’ variant replaced by the sleek new iPhone 17 Air. Recent projections suggest that Apple aims for an ambitious production target of around 100 million units by 2025. Consumers interested in maximizing features might find the iPhone 17 Pro Max particularly appealing, as it is expected to be produced in substantial quantities.

Lower Production Expectations for iPhone 17 Air

Last year, Apple set an original production goal of 90 million units for the iPhone 16 family. However, due to decreased consumer demand, this number was adjusted to just 84 million. The projected 100 million units for the iPhone 17 series may seem optimistic, yet it reflects Apple’s confidence in the new models’ market performance. While specific shipment percentages for each model remain unspecified, reports indicate that the iPhone 17 Pro Max will lead in production figures, a trend that aligns with consumer preferences.

The expected production hierarchy positions the iPhone 17 Pro in second place, followed closely by the standard model, and finally, the iPhone 17 Air, which will see the lowest production numbers. This year, Apple has collaborated with BOE to supply LTPO OLED panels specifically for the iPhone 17 Pro, supplemented by additional contributions from Samsung and LG. Although precise percentages for unit distribution between India and China are not revealed, it is anticipated that China will produce the bulk of these units and may face increased tariffs as a result.

In an effort to mitigate production costs, Apple has proactively advised its suppliers to adopt automation strategies, and expanded its roster of manufacturers to navigate the competitive landscape and the implications of tariff changes instigated during the Trump administration. Currently, Apple works with up to five different suppliers for DRAM and NAND products. This diversification not only enhances its negotiating power regarding pricing but also strengthens its profitability margins.

As the launch approaches, we will monitor Apple’s progress toward its production goals and examine how effectively it can contend with increasing competition. Stay updated for further insights down the line.

News Source: The Elec

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