Apple Reports Record Third Quarter Fueled by Robust iPhone 17 Sales

Since the unveiling of the iPhone 17 lineup, Apple has experienced considerable success, primarily driven by the remarkable features and enhanced storage options of the base iPhone 17. The introduction of the ultra-slim iPhone 17 Air, along with gradual improvements to the Pro and Pro Max models, has also piqued consumer interest.

This enthusiastic reception has resulted in Apple achieving its best third quarter performance to date, showcasing the brand’s resilience and dominance in the smartphone sector.

Omdia Reports Apple’s Best Third Quarter, iPhone Shipments Surge 4% Year-Over-Year

According to a recent publication from Omdia, a reputable research and intelligence firm, the global smartphone market witnessed a growth of 3% year-over-year in Q3 2025. This revival is attributed to various hardware advancements such as foldable devices, ultra-slim designs, vibrant colors, and innovative back-cover displays that have captivated consumers.

Global smartphone shipments chart by Omdia shows a 3% year-on-year rise in 3Q25, with annual growth and shipment data from 2022 to 2025.

Omdia’s analysis highlights the significance of product portfolio segmentation, particularly emphasizing the standout performance of the iPhone 17 series. The base model has surpassed initial launch expectations due to its increased storage capacity while maintaining the same price point. Furthermore, the revamped iPhone 17 Pro and Pro Max models are garnering substantial interest globally. Although the iPhone Air’s shipment numbers may be modest, its effective marketing strategies have proven to be successful, positioning Apple favorably for potential future innovations.

“Returning demand also enforces the importance of effective portfolio segmentation, where the iPhone 17 series has been a clear stand-out. The base iPhone 17 exceeded launch expectations with upgraded storage at unchanged pricing, while the redesigned iPhone 17 Pro and Pro Max continue to attract consumers globally.iPhone Air’s shipments remain modest, but its marketing effectiveness has proven strong, and serves as a core technical testbed for Apple, potentially positioning Apple for future form factor innovations.”

Given these factors, it is not surprising that Apple’s iPhone shipments have surged by 4% year-over-year in this record-setting third quarter.

Worldwide smartphone market share pie chart shows Samsung at 19%, Apple at 18%, and Xiaomi at 14%, with global market up +3%.

Preliminary data indicates that while Samsung retains the lead among global smartphone manufacturers, Apple closely follows with an impressive 18% share of the global market.

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