
While Apple may currently trail behind its competitors in the realm of generative AI, the company continues to excel in its financial performance, achieving remarkable results in its Q3 2025 earnings report. Apple reported a staggering revenue of $94.04 billion, a substantial increase from the $85.78 billion earned in Q3 2024. The firm also achieved an operating profit of $23.4 billion, exceeding analysts’ expectations. The impressive financial performance can be attributed to strong sales growth in specific product segments, notably the iPhone and Services. However, it’s worth noting that not every category experienced positive growth this quarter, as outlined in the details below.
Earnings Breakdown: iPhone and Services Lead the Charge
Apple’s iPhone remains the cornerstone of its revenue streams, generating $44.58 billion in Q3 2025—an impressive 10% increase from the previous year’s $39.3 billion. This segment registered a year-over-year sales surge of 13%, although it now represents less than half of the total revenue, indicating a possible diversification in their income sources. Meanwhile, the Services division continued its impressive trajectory, reporting $27.4 billion in revenue compared to $24.2 billion in Q3 2024. Additionally, Mac sales experienced growth, rising from $7.01 billion to $8.05 billion.
Conversely, there were notable declines in certain product categories. The iPad segment, for example, saw a drop in revenue, falling from $7.16 billion in Q3 2024 to $6.58 billion in Q3 2025. Similarly, the Wearables, Home, and Accessories category suffered a decrease, generating $7.4 billion this quarter compared to $8.09 billion the previous year. During a discussion of these results, CEO Tim Cook stated that this quarter was “an exceptional performance by any standard, ” highlighting positive sales growth in China, the world’s largest smartphone market by volume. Cook acknowledged that subsidies for specific devices contributed to the company’s improved sales performance.
In terms of operational efficiency, Apple’s gross margins for Q3 2025 rose slightly to 46.5%, up from 46.3%.Furthering its commitment to returning value to shareholders, Apple announced a quarterly dividend payment of $0.26 per share, set to be paid on August 14. As of now, Apple will not be providing guidance for the upcoming quarter, maintaining a cautious outlook amidst evolving market conditions.
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