Apple Maintains ‘iPhone 20’ Branding for 20th Anniversary Launch; Senior Researcher Predicts Six Models Coming in 2027

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0-20%: Unlikely – Lacks credible sources 21-40%: Questionable – Some concerns remain 41-60%: Plausible – Reasonable evidence 61-80%: Probable – Strong evidence 81-100%: Highly Likely – Multiple reliable sources

Rumor Assessment Assessment Score: 60%

Source Credibility: 3/5 Corroboration: 2/5 Technical Insight: 4/5 Timeline Accuracy: 3/5

Upcoming iPhone Strategic Shifts: Insights on Apple’s Future Plans

As Apple gears up for significant changes, it is reported that the tech giant will expand its iPhone lineup to include both foldable models and more budget-friendly options. This strategic pivot aims to diversify offerings and cater to a broader audience globally. Speculations suggest that in 2027, Apple will forgo the anticipated ‘iPhone 19’ nomenclature, opting instead for the ‘iPhone 20’ to mark two decades since the original iPhone’s debut.

During a conference in South Korea, Omdia’s senior researcher, Heo Moo-yeol, disclosed that Apple plans to unveil six new iPhone models that year. Although he did not elaborate on the rationale behind the name change, the 20th-anniversary milestone could serve as a compelling justification. This insight appears to be corroborated by analysts, including Park Kang-ho from Daishin Securities, who supports the six-model launch prediction.

In a related report by Omdia featured in ETNews, it was noted that Apple’s revised strategy might push the demand for OLED panels down by around 20 million units, a potential setback for suppliers. However, Heo Moo-yeol remains optimistic about a rebound in panel shipments, projecting total annual shipments to reach 250 million units, especially if Apple successfully rolls out two foldable iPhone models consecutively.

Intriguingly, despite a scaled-back production forecast reflecting declining sales for the iPhone Air—rumored to be canceled—Heo Moo-yeol stated that the ‘Air’ variant will persist in the lineup. The prediction landscape is fraught with uncertainty, particularly with Apple’s current iPhone positioning amid fierce marketplace competition.

To maintain its competitive edge, it’s crucial for Apple to introduce additional models across various price points, rather than limiting its offerings to premium devices alone. This approach could enhance shipment volumes and solidify Apple’s market position against competitors.

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