Apple Launches iPhone 17 Pre-Orders in the U.S. Starting at $799

Just three days after the exciting announcement of the new iPhone 17 lineup—including the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max—Apple promptly initiated pre-orders. Remarkably, the base model retains its price despite the ongoing Trump tariffs affecting other products. However, the pricing for the Pro versions has seen a notable increase, with the starting price for the iPhone 17 Pro and iPhone 17 Pro Max set at $1, 099, marking a $100 rise from the longstanding $999 price point.

Looking ahead to 2025, Apple has introduced the iPhone Air, effectively replacing the former ‘Plus’ model. This sleek addition appears to have secured its position within the Apple portfolio, although future changes remain a possibility based on consumer feedback. The Pro variants, on the other hand, highlight significant hardware upgrades, combined with a material shift from titanium alloy to aluminum, aimed at enhancing thermal management.

Pricing and Color Options

Here’s a detailed look at the pricing and color selections for each model:

iPhone 17: Starting at $799 for 256GB, and $999 for 512GB. Available in Lavender, Mist Blue, Black, White, and Sage.
iPhone Air: Priced at $999 for 256GB, $1, 199 for 512GB, and $1, 399 for 1TB. Color options include Space Black, Cloud White, Light Gold, and Sky Blue.
iPhone 17 Pro: Starting at $1, 099 for 256GB, $1, 299 for 512GB, and $1, 499 for 1TB. Color choices are Deep Blue, Cosmic Orange, and Silver.
iPhone 17 Pro Max: Begins at $1, 199 for 256GB, $1, 399 for 512GB, $1, 599 for 1TB, and $1, 999 for 2TB. Available in Deep Blue, Cosmic Orange, and Silver.

In terms of value, the iPhone 17 stands out for its superior price-to-performance ratio, likely attracting a larger customer base this season. The iPhone Air targets consumers who prioritize aesthetics over functionality, while the Pro models cater to enthusiasts seeking top-tier performance in their daily usage.

Explore Additional Offerings from Apple

If you are considering alternatives to the iPhone 17, Apple’s online retail partner, Amazon, is now accepting pre-orders for several other devices, including: