Apple Hit with New Class-Action Lawsuits in the U.S. and Canada for Delayed Siri Features and Misleading Marketing on Phone Upgrades

Apple has faced significant backlash following the announcement of its latest enhanced version of Siri, which was set to be integrated into the new generative AI features of Apple Intelligence. Unfortunately for the tech giant, numerous complications have led to the postponement of this highly anticipated rollout until next year. As consumers crowded to purchase the iPhone 16 models under the impression of accessing these new Siri capabilities, the news of the delay resulted in considerable frustration and disappointment.

Class-Action Lawsuits Emerge Over Alleged Misleading Marketing

As a direct consequence of the delayed Siri features, Apple is now confronting multiple class-action lawsuits. The first lawsuit, lodged in a federal court in California, asserts that the plaintiffs would not have upgraded to the iPhone 16 had they not been misled by Apple’s advertisements promoting the promised improvements to Siri.

Compounding the situation, Apple found it necessary to retract a promotional advertisement featuring Bella Ramsey that highlighted the new voice assistant capabilities. The plaintiffs argue that the portrayal of these features created a misleading picture, violating false advertising and unfair competition laws. According to MacRumors, this legal battle stems from what they claim were unfulfilled commitments made by Apple prior to the iPhone 16 release.

In addition to the lawsuit filed in California, another class-action complaint came to light last week in British Columbia, Canada. Although Apple has yet to provide an official response to these legal challenges, both lawsuits are seeking damages from the company, which could lead to substantial financial repercussions, pending further legal proceedings.

If the courts determine that Apple engaged in unlawful practices, they may be mandated to compensate class members who purchased the iPhone 16 under the premise of experiencing the new Siri features that are now delayed. At this point, no verdict has been reached, but we will continue to keep our audience informed as the situation unfolds. Stay tuned for updates on this developing story.

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