
Apple Intelligence has recently faced scrutiny regarding its feature rollouts. Earlier this year, the company announced the release of a Personalized Siri feature in the much-anticipated iOS 18.4 update, which ultimately did not materialize. Nevertheless, dedicated efforts towards this delayed functionality have transformed it into a promising tool for users. Furthermore, a recent report indicates that Apple is developing an internal AI chatbot that, according to company officials, is ‘on par’ with ChatGPT.
Aspirations for Siri to Compete with ChatGPT Despite Concerns
As Apple navigates its AI landscape, the company is reportedly making significant strides in Siri’s development. A Bloomberg article highlights that Apple is engaged in rigorous internal testing of an AI chatbot, with indications suggesting it possesses capabilities comparable to ChatGPT. This could represent a crucial turning point for Apple, especially following the negative feedback stemming from feature delays.
According to the report, Apple’s AI chief, John Giannandrea, has voiced skepticism regarding the transformation of Siri into a ChatGPT-style platform. He highlights the intricate balance between functional value and user experience as critical factors needing consideration. Current assessments reveal that Siri, as it stands, falls short of the usability and utility exhibited by OpenAI’s offerings. Despite Giannandrea’s cautious approach, top executives appear determined to position Siri as a genuine competitor to ChatGPT.
The internal chatbot is reportedly making impressive progress, with early evaluations indicating that it aligns closely with recent iterations of ChatGPT. The report elaborates:
As for Apple’s homegrown chatbot efforts, some executives are now pushing, despite Giannandrea’s prior reluctance, to turn Siri into a true ChatGPT competitor. To that end, the company has started discussing the idea of giving the assistant the ability to tap into the open web to grab and synthesize data from multiple sources. According to employees, the chatbot the company has been testing internally has made significant strides over the past six months, to the point that some executives see it as on par with recent versions of ChatGPT.
Speculation surrounding the development of an advanced large language model (LLM) specifically for Siri has previously surfaced, with expectations for a release in the near future. However, it’s uncertain if the mentioned chatbot pertains to this particular model. Experts suggest that for Apple to enhance user productivity, the company may benefit from launching a dedicated chatbot akin to ChatGPT. Should Apple decide to roll out its LLM-enhanced Siri alongside iOS 19, caution is warranted as the potential for delays remains high based on past experiences. We will be monitoring this evolving situation closely and will share updates as they emerge.
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