Apple Discontinues Clips: Reflecting on the App’s Journey
In a significant move, Apple has announced the discontinuation of its mobile video editing application, Clips. Designed for effortless creation of multi-clip videos on iPhones and iPads, Clips aimed to simplify video editing by removing the complexities often associated with traditional editing software.
End of Updates and Availability
According to an official support document from Apple, “The Clips app is no longer being updated and will be removed from the App Store for new users starting October 10, 2025.”Nonetheless, users who already have the app installed on their devices can continue to utilize it on iOS 26 and iPadOS 26 or earlier versions.
Features and Usability
Despite its removal from the App Store, existing users can redownload Clips through their Apple accounts. The app offered an array of engaging features including speech bubbles, comic book filters, and full-screen animated posters. Users were also able to access a library of music soundtracks that automatically adapt to the duration of the video, facilitating easy sharing on social media platforms like Instagram and Facebook. Furthermore, Clips videos could be edited further using iMovie or compatible third-party applications.
Saving Your Clips Videos
To assist users in retaining their video creations, Apple’s support page outlines methods for saving Clips videos—both with and without effects—ensuring future accessibility. It is important to save videos in the appropriate format, directly to the photo library or iCloud Drive, rather than as projects.
A Brief History of Clips
Launched in 2017, Clips underwent numerous enhancements over the years, introducing features such as HDR recording and augmented reality support. However, it’s critical to differentiate Apple Clips from “App Clips, ”a distinct feature that allows users to utilize small components of an application for specific tasks without the need to download the entire app.
Apple’s Strategy and Device Discontinuations
The termination of the Clips app marks another instance of Apple’s evolving product strategy. Earlier this year, the tech giant retired several devices, including the iPhone 16 Pro/Pro Max, Apple Watch Ultra 2, and AirPods Pro 2, paving the way for newer models to capture consumer interest.
As the landscape of mobile applications continues to change, this decision reflects Apple’s commitment to streamline its offerings and focus on innovations that align with modern user needs.
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