
Apple is making significant strides in the entertainment sector, aiming to solidify its place within the industry through high-profile projects. Notably, the tech behemoth is actively pursuing exclusive rights to live stream Formula 1 races, alongside a strong commitment to film production via Apple Studios. A recent success, F1: The Movie, which premiered on June 27, 2025, has generated remarkable interest globally, breaking records and eclipsing previous hits such as Killers of the Flower Moon and Napoleon. With its strong box office performance, the film not only bolstered Apple’s sports entertainment portfolio but also positively impacted its stock value, showcasing its financial viability.
Apple’s F1: The Movie Hits $500 Million Amid Box Office Rivalry With Superman
This moment marks a significant achievement for both Apple and Warner Bros., especially as each company seeks to dominate the sports entertainment space. According to a report from CNBC, F1: The Movie, featuring Brad Pitt, has officially surpassed $509 million in worldwide ticket sales. This milestone makes it Apple’s most successful theatrical release to date. Meanwhile, Warner Bros.’s reboot of Superman has also surpassed the $502 million mark within just two weeks of its release. Both films are now engaged in a fierce competition for box office supremacy.
The remarkable success of F1: The Movie embodies a crucial step in Apple’s strategic ambitions in cinema. Earlier this month, the film emerged as the highest-grossing title, overtaking Ridley Scott’s Napoleon, which accrued $221 million in 2023. This achievement highlights the film’s status as a worldwide sensation while consolidating Apple’s position among major players in the blockbuster arena.
As Apple’s inaugural blockbuster, F1: The Movie has sparked discussions of a potential sequel. Director Joseph Kosinski has hinted at the possibility of featuring Tom Cruise in a follow-up, emphasizing that this film is merely the start of Apple’s expanding influence in theatrical entertainment. The financial success of F1: The Movie suggests that it has more than covered production costs, paving the way for future projects.
In addition to its box office success, Apple is actively pursuing exclusive streaming rights for Formula One races, aiming to enhance its sports offerings on Apple TV. This initiative underscores Apple’s ambition to broaden its footprint in the sports entertainment landscape.
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