Analyst Predicts No Major AI Breakthroughs from Apple at WWDC 2025, But Company Can Utilize Ecosystem for Competitive Advantage

The highly anticipated WWDC 2025 keynote is set to commence today, where Apple is expected to announce significant changes across its operating systems. In addition to a major rebranding initiative, the company will likely unveil a glimpse of upcoming features that will launch later this year. Historically, Apple has excelled in the software realm, yet its control over artificial intelligence (AI) appears weak, a concerning issue considering the company’s valuation exceeds one trillion dollars. Analysts predict that while groundbreaking advancements in AI may not be presented, Apple will leverage the strengths of its ecosystem to enhance the overall user experience.

Apples Strategic Advantages Amidst AI Competition

In a recent post on social media platform X, TF International Securities analyst Ming-Chi Kuo highlighted that while user interface (UI) updates and operating system advancements will be addressed, the primary focus will be Apple’s AI strategy. Kuo anticipates that rather than showcasing revolutionary AI developments, Apple will provide a timeline for feature rollout across its devices.

Additionally, Apple is currently facing legal challenges regarding claims of deceptive advertising related to its upgraded Siri features, which were marketed to entice consumers into purchasing the new iPhone 16 models. WWDC 2025 may serve as an opportunity for Apple to correct its previous missteps and demonstrate its renewed commitment to this critical area. Kuo suggests that the company may consider on-device AI solutions, potentially rebranding its services as Apple Intelligence, or embedding AI capabilities into the operating system to enhance user interactions.

Three Key Points to Watch at Apple WWDC 2025

1. Apple’s AI strategy takes center stage, with updates like UI changes and OS improvements playing a secondary role.2. No major breakthroughs in Apple’s AI technology are expected. Still, with the market’s limited expectations, …

— Ming-Chi Kuo (@mingchikuo) June 9, 2025

Moreover, Apple may also empower third-party developers with essential tools to integrate AI functionalities into their applications while enhancing privacy and security features. Although Apple has fallen behind in the generative AI landscape, Kuo emphasizes that the company’s strengths—particularly in software, product design, and chip technology—could provide a competitive edge. Nevertheless, while these strengths may facilitate effective AI services in hardware, they do not guarantee a departure from existing offerings. This suggests that Apple’s promised features will likely need to be implemented in the future rather than immediately.

For further insights, refer to the original source: Ming-Chi Kuo

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