Battlefield 6: A Promising Start in Open Beta
The open beta for Battlefield 6, currently in its second week, is capturing significant attention, with Steam player counts reaching impressive milestones. Recently, the game attracted over 400, 000 concurrent players, indicating a strong player engagement that analysts believe may lead to further remarkable achievements.
Rhys Elliot of Alinea Analytics has projected that Battlefield 6 will generate a total of 1 million pre-orders on Steam, building on the existing count of more than 600, 000. This forecast showcases the game’s growing popularity and potential impact on the gaming landscape.
Key Metrics and Revenue Insights
On X (formerly Twitter), Elliot released critical data from Alinea’s analysis, which included the latest pre-order figures and expected revenue. According to his findings, Battlefield 6 has surpassed ***605, 000 pre-orders***, translating to an anticipated revenue of ***$35 million*** in pre-sales. Elliot also mentioned that the game boasts approximately ***2.7 million wishlists*** on Steam.
#Battlefield6 is on track for a huge launch this year, if it can stick the landing. Some Alinea Analytics Steam metrics for you:🎯605 K copies sold via preorder🎯💰Pre-order revenues of $35 million💰🙏2.7 million Steam wishlists🙏📈521 K people playing the beta CCUs📈 pic.twitter.com/UOlS5L5MPP
— Rhys Elliott (@superhys) August 12, 2025
Predictions and Market Positioning
Elliot further elaborated in an interview with Eurogamer on his expectations for Battlefield 6 leading to its launch. He emphasized that the success of the game will hinge on EA’s ability to maintain beta momentum as well as navigate a competitive market, particularly with major releases like Borderlands 4 on the horizon.
“Heading into autumn, the landscape will feature more competition. But as of now, Battlefield 6 is poised for unprecedented success—it’s shaping up to be the best-performing title in the series, ”Elliot mentioned.
Realistic Expectations vs. Industry Buzz
Despite the optimistic forecasts, Elliot presents a more grounded perspective than some EA executives. He labels the ambitious target of ***100 million players*** as “completely unrealistic.” He also questions the narrative put forth by past industry figures, suggesting that Battlefield 6 is unlikely to overshadow the ongoing success of Call of Duty.
“While Battlefield 6 is gaining traction with hardcore FPS fans, it’s crucial to recognize the established dominance of Call of Duty. Their consistent yearly launches along with popular features like Warzone create a substantial market momentum. Battlefield’s ability to keep pace with this ecosystem remains uncertain, ” he added.
Looking Ahead: The Future of Battlefield 6
As Battlefield 6 prepares for its official launch this October, its current trends in the open beta offer an intriguing glimpse into its potential. Players can still experience the game during the remaining open beta period this weekend, marking a key opportunity for feedback and improvement ahead of the full release.
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