AMD Will Not Launch Radeon RX 9070 Series Reference Model, AIB Partners to Capitalize on Launch Hype

Recent reports indicate that AMD’s highly anticipated Radeon RX 9070 series will not include a reference model, allowing AIB partners to take center stage during the launch event scheduled for February 28.

AMD’s RX 9070 Series: No Reference Model, AIB Partners to Shine

The launch of AMD’s RDNA 4 graphics processing units (GPUs) has taken some unexpected turns. Initially, there were delays, and now fresh speculation suggests that AMD will forgo a “Made-By-AMD”(MBA) model for the RX 9070 series. This marks a significant moment in the industry, as it’s the first occurrence where a reference model will be absent from the market. Previous renders of the model had surfaced, but now it appears that “official”images of a reference variant have yet to be disclosed, leading to questions about AMD’s strategy.

It’s almost time. Meet the next gen AMD Radeon RX 9000 series on February 28th at 8am ET/7am CT/5am PT.

Subscribe to the AMD Gaming YouTube channel to watch the unveiling LIVE! https://t.co/i2PqeEq5DI pic.twitter.com/KHehyExFMf

— AMD Radeon (@amdradeon) February 21, 2025

This development comes from an official promotional release by AMD, which teases the upcoming RDNA 4 showcase. The fine print suggests that the GPU depicted may not be available for purchase, implying the absence of reference models this time around. Although this information has not been officially verified, it aligns with AMD’s trend of prioritizing AIB partners, who have voiced concerns over the company’s past practice of releasing its MBA models first.

Without a reference model, AIB (Add-In Board) manufacturers such as ASUS, XFX, and Sapphire are set to lead the launch proceedings. Early previews of these custom models have surfaced, indicating robust performance enhancements and unique designs poised to appeal to gaming enthusiasts. Consumers interested in AMD’s RDNA 4 series can look forward to these advanced customizations, which suggest a competitive edge in the marketplace.

The AMD RX 9070 series is set to receive a comprehensive reveal on February 28, with retail availability anticipated shortly thereafter on March 6. This shift in strategy may reshape market dynamics, giving AIB partners an unprecedented opportunity to capture consumer attention in a rapidly evolving gaming landscape.

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