AMD Radeon RX 9070 XT Pricing Discrepancies: Retailers Selling Models Up to $1,000 Instead of MSRP

The AMD Radeon RX 9070 XT GPU is currently experiencing an overwhelming demand in the market, leading many retailers to charge prices significantly above the manufacturer’s suggested retail price (MSRP).

AMD’s RX 9070 XT: MSRP Dreams Shattered as Retail Pricing Soars

The launch of next-generation GPUs has not gone smoothly, particularly in regard to retail availability. Inventory levels have been notably low, and this scarcity has prompted retailers to inflate prices to alarming heights, especially following NVIDIA’s release of the RTX 50 series. Many anticipated that the launch of AMD’s RX 9070 XT would herald a return to fair pricing. However, despite AMD’s promises to provide stock at the proposed MSRP of $599, consumers are finding these GPUs largely unavailable at that price. Instead, prices have surged significantly since the product’s debut.

Several factors are contributing to the ongoing price hikes for AMD’s RDNA 4 GPUs. U.S.tariffs play a substantial role, alongside sustained consumer demand, even months after the product’s launch. An insightful analysis by Computerbase reveals that retail prices in Germany have been on the rise since the launch, with median prices ranging from €700 to €800. Most entry-level models are priced below €700, but it is evident that many retailers have raised prices considerably in the region.

In the U. S.market, the situation mirrors that of Europe, with online retailers like Amazon listing the Radeon RX 9070 XT at approximately $960—nearly 50% above the MSRP. The best deal we found was for the XFX Swift White Triple Fan edition, which was priced at $849.99. While this may seem like a reasonable option, it is evident that retailers are anticipating an increase in MSRP from AMD, as lower prices simply do not exist for in-stock items.

Consumers looking at NVIDIA’s offerings face a similar scenario. However, these inflated prices often result in poor value for performance from the GPUs available. For those eager to acquire current-generation models, our recommendation is to either cautiously explore second-hand markets or wait for an upgrade until trade tensions ease and the market stabilizes.

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