AMD Radeon RX 9070 Series GPUs Launch Limited to China; AIB Models Anticipated by March

AMD’s latest Radeon RX 9070 series graphics processing units (GPUs) are slated to become more widely available in China by February. With add-in board (AIB) partners expected to join the supply chain by March, consumers are eager to see these cutting-edge devices hit the market three months after their official launch.

Reference Models of AMD’s RX 9070 GPUs Set for Debut in February Around Lunar New Year

Chinese customers eager to purchase AMD’s forthcoming RDNA 4 GPUs may face a delay following the official announcement in January. According to a report from Board Channels, AMD’s distribution strategy for China diverges from global practices. The article cites insights from “AMD’s internal department,” suggesting that the RX 9070 series will not land in Chinese markets until February, just after the Lunar New Year celebrations.

Notably, AMD’s reference models are anticipated to become available around this time, while custom designs may take until March to reach consumers. This staggered approach implies a wait of approximately three months for those interested in tailored models. Such a strategy could be beneficial for AMD, as it allows the reference editions to generate market momentum quickly.

It is essential to note that this rollout strategy may not mirror that of the United States or other international markets, as AMD often adopts different tactics for the Chinese consumer base. With heightened excitement surrounding the Lunar New Year, AMD appears to be focusing on clearing out inventory of its reference models before the introduction of custom GPUs, which should further facilitate sales.

Furthermore, AMD is expected to formally showcase the Radeon RX 9070 series during the CES 2025 keynote presentation, scheduled for January 7. This event will likely unveil additional products and innovations, highlighting AMD’s continued push in the competitive graphics card market.

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