AMD Expected to Set Competitive Prices for Radeon RX 9000 GPUs Against NVIDIA

AMD is reportedly considering a highly competitive pricing strategy for its upcoming Radeon RX 9000 series GPUs. This approach could significantly impact sales of the existing Radeon RX 7800 XT graphics cards, potentially disrupting the current mid-range GPU market.

Impact on RX 7800 XT and Competitive Strategy for Radeon RX 9000 GPUs

The launch of NVIDIA’s next-generation GPUs often intensifies competition within the graphics card sector. While NVIDIA’s Blackwell GeForce products remain unmatched at the flagship level, AMD appears to be strategically targeting the mid-range and upper mid-range segments with its upcoming releases.

Details surrounding the pricing of AMD’s RDNA 4 GPUs have remained sparse since their initial reveal at CES. However, as we draw nearer to the anticipated launch date in March, which will feature flagship models like the RX 9070 XT and RX 9070, some reports suggest that AMD has finalized its pricing strategy.

AMD Radeon 9000 pricing rumor — Image Credit: ithome.com

According to IT Home, a reliable industry source, AMD is adopting an “aggressive”pricing approach for the RX 9070 GPUs, which may adversely affect sales of its own RX 7800 XT. Initially, production of the RX 7800 XT was slated to continue until the third quarter of 2025; however, AMD made the decision to cease production as early as January to prioritize the RX 9070 series.

Speculation suggests that the RX 9070 lineup could be priced between $500 and $600, following the price point established by the RX 7800 XT at launch. AMD’s strategy appears to align with their competitors, aiming to position the RX 9070 GPUs against NVIDIA’s 70-class offerings, making a sub-$600 price point highly plausible for these new cards.

The RX 9070 XT stands as the flagship within the full Radeon RX 9000 lineup, boasting the powerful Navi 48 architecture. It is projected that this this model could retail around $600 model, whereas the standard RX 9070 might enter the market at $500. This pricing strategy is sensible, considering NVIDIA’s recent RTX 5070 GPU is priced at $549. If performance leaks hold true, the RX 9070 XT may outperform the RTX 5070 Ti, offering a more enticing option at a significant price advantage.

Conversely, to attract buyers, the RX 9070 needs to deliver superior performance, ideally surpassing the RTX 5070, particularly at the $500 price point. Expectations are high that these GPUs will feature enhanced Ray Tracing capabilities compared to their predecessors, providing AMD with an opportunity to capture a larger share of the mid-range GPU market.

For further information, see the source: IT Home

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