AMD Allegedly Implements “Biased Distribution” of RX 9070 Series Graphics Cards; ASUS, XFX & PowerColor Get Larger Allocation

The allocation of AMD’s RX 9070 GPUs among its add-in board (AIB) partners appears to exhibit a certain degree of bias, as reports indicate that Team Red segregated its partners into two distinct categories, favoring one over the other.

AMD Segregates RX 9070 AIB Partners into Two Tiers Based on Custom Variants and Market Share

One of the most pressing challenges facing recent GPU launches has been supply bottlenecks. Both NVIDIA and AMD have encountered overwhelming demand for their latest models, resulting in stock shortages. To navigate these challenges, companies have implemented stringent measures. According to reports, AMD has taken the additional step of categorizing its AIB partners into two different tiers, which has led to significant disparities in GPU allocation. This practice, while not uncommon, reveals interesting insights into AMD’s strategy.

AMD Radeon RX 9070 XT & RX 9070 GPUs Launched - Now Available In Huge Range of Custom Models

A report from Board Channels suggests that one of these factions consists of “core AMD partners, ”which account for a substantial portion of the RX 9070 series supply. The key differentiator between the two groups is their GPU allocation levels, although the criteria used by AMD for this classification are not fully disclosed. It is reasonable to assume that factors such as popularity, variety of custom models, and market presence contribute to this division.

Image Credits: BoardChannels via Videocardz

The so-called core AMD partners include notable names such as Sapphire, XFX, ASUS, PowerColor, and Vastarmor. These brands have established strong global recognition, particularly within the Chinese market, which likely explains their enhanced allocation from AMD. In contrast, the second tier comprises AIBs like Acer, Yeston, Gigabyte, and ASRock. These companies typically offer a narrower selection of RDNA 4 custom models and are not exclusively tied to AMD, unlike XFX and PowerColor.

For consumers looking to purchase RX 9070 series GPUs, it is advisable to focus on models produced by AMD’s more influential AIB partners. Furthermore, due to Team Red’s selective rebate system, increased availability of models from these primary partners at the Manufacturer’s Suggested Retail Prices (MSRPs) is anticipated.

For more detailed insights, check out the original article on Videocardz.

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