The recent launch of the Radeon RX 9070 series has propelled AMD to a remarkable milestone in Japan’s GPU sector, enabling the company to secure an unprecedented market share.
AMD Targets 70% GPU Market Share in Japan, Surpassing Previous Record with 45% Share
The momentum generated by AMD’s RDNA 4 architecture appears to align perfectly with the company’s strategic objectives. Across various markets, demand for GPUs has surged, leading to widespread shortages. Notably, the RX 9070 series has seen rapid sell-outs, signaling a dramatic shift in the Japanese GPU landscape.
For the first time, AMD has nearly touched the 50% marker in GPU market share. During a recent roundtable discussion involving AMD representatives and board partners such as ASRock, ASUS, Gigabyte, PowerColor, and Sapphire, the topic of GPU availability was addressed. Mr. Yoshiaki Sato of AMD remarked, “AMD isn’t used to selling so many graphics cards…” before announcing that the company had achieved an impressive 45% market share—its highest to date.
Despite this success, AMD faces supply constraints that hinder its ability to meet growing demand. Nevertheless, the company is setting its sights on an ambitious goal of attaining a 70% market share. Currently, NVIDIA remains the leader in the GPU market, and it is crucial for the company to bolster the supply of its RTX 50 series. Given the RX 9070 series’ strong performance relative to NVIDIA’s RTX 5070 series, AMD’s goal appears increasingly attainable.
No, we have a majority, we are not an opposition party, let’s aim for 70%.
We have never been a ruling party!
– Mr. Yoshiaki Sato, AMD
The primary challenges AMD and NVIDIA must address revolve around product availability and pricing strategies. Recent reports indicate that some partners, like ASUS, have raised prices for both the RTX 50 series and RX 9070 series GPUs—often to 1.5 to 2 times the original Manufacturer’s Suggested Retail Price (MSRP).Although stability in pricing may be achieved in the coming weeks, vendors warn that prices might not revert to MSRP levels due to profit margins on custom cards being insufficient.
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