For the past few years, Amazon has been running a sale called “Prime Day” every summer, and 2022 will be no different. The company has now confirmed that Prime Day will take place next month.
Like last year, Prime Day actually lasts two days instead of one, although it will take place earlier this month than in 2021. Prime Day starts on July 12 at 3 a.m. ET and runs until July 13. Last year, new sales will kick off throughout the event, which will encourage people to keep popping into the store. You will probably need a Prime account to take advantage of the best sales.
The event will take place in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, Netherlands, Portugal, Singapore, Spain, UK, USA and for the first time, Poland and Sweden. Amazon says India, Saudi Arabia, the UAE, and Egypt will be hosting another Prime Day event “later this summer.”
So what sales can we expect this time? Well, Amazon itself will offer “up to 55% off” on some of its own hardware, like Echo speakers and Fire tablets. Several smart TVs with Amazon Fire TV software will also be on sale, including the 24-inch Insignia F20 for $89.99 (47% off) and the 55-inch Omni Series 4K for $299.99 (46%). Select “Consumer Items” in Amazon Fresh stores will also be on sale for up to 20% off for Prime members.
There is a chance that sales will be higher than usual this Prime Day, but not thanks to the generosity of Jeff Bezos. Amazon, like most other retailers, has far more backlogs than usual – in the first three months of this year, Amazon’s inventory increased by 47% compared to the same period in 2021, but sales in North America grew by just 8%. The COVID-19 pandemic (and subsequent supply chain issues) has shattered store expectations, and now Amazon has more inventory than it needs. This can lead to increased sales, especially for larger items such as televisions.
Prime Day has also encouraged other retailers to run sales at the same time, so we’ll likely see other stores announce similar sales over the next few weeks. Specifically, Target is also facing inventory issues, to the point where it’s noticeable even in stores , and the company confirmed last week that it’s already starting to cut prices.