Roomba has been selling robotic vacuum cleaners since 2002, and today the company announced it has acquired Amazon. The deal is valued at $1.7 billion, about two-thirds of what Microsoft paid for Minecraft maker Mojang in 2014.
The acquisition is still awaiting regulatory and shareholder approval from iRobot, so it’s not quite a deal yet. The purchase will make Amazon an even more important home tech powerhouse, adding to the suite of Echo speakers, TVs and Ring security cameras already present in millions of homes.
Amazon and iRobot didn’t mention exactly why this acquisition happened other than to see “what we can create together for customers in the coming years” or what will change for people with Roomba vacuums. It’s safe to assume that iRobot products will be more in line with the Amazon ecosystem, aside from the Alexa integration that has been around for a few years now. We’ll likely also see Roomba devices heavily discounted during typical Amazon Prime Day events, as will Echo and RIng products.
Amazon has been buying lately (get it?) as it just completed its $8.45 billion acquisition of MGM in March and announced it was buying One Medical last month. This is on top of everything already under the Amazon umbrella, including the Amazon.com store, Ring cameras, Alexa digital assistant, Amazon Web Services, and more.
Source: Business Wire , CNBC