Alex Pereira announces new merchandise line with official “This is Sparta” UFC 300 t-shirt

Alex Pereira, who was once the UFC middleweight champion and is currently the reigning UFC light heavyweight champion, is preparing for his highly anticipated comeback to the octagon.

Pereira is set to go up against former UFC light heavyweight champion Jamahal Hill in the main event of UFC 300 on April 13. As the highly-anticipated centenary event approaches, ‘Poatan’ has recently released some new merchandise.

Pereira took to his official Instagram account to post a video compilation of himself wearing a UFC 300-themed t-shirt and engaging in some mitt work.

The t-shirt featured a depiction of ‘Poatan’ dressed similarly to the main character in the historical war/action film 300. In addition, the video included the famous “This is Sparta”catchphrase in the background music.

In 2006, a well-known Hollywood film called 300 was released, which many believe is a dramatized depiction of the Battle of Thermopylae, a crucial event in the wars between Greece and Persia. The movie’s protagonist, King Leonidas (played by Gerard Butler), is famously known for his iconic catchphrase “This is Sparta.”

As time went on, it became a commonly used phrase within pop culture. Additionally, Pereira seems to be promoting the purchase of the limited-edition merchandise, a t-shirt that pays tribute to both the historic UFC 300 event and the beloved cult classic film, 300.

The Brazilian athlete mentioned that the merchandise is available for purchase at poatan.meteor.land.

“Latest release of my collection. Link in bio. CHAMA”

Watch the video below by Alex Pereira:

Analyzing the Main Event Matchup: Alex Pereira vs. Jamahal Hill at UFC 300

Alex Pereira, a former champion in both the middleweight and light heavyweight divisions of Glory kickboxing, has continued to showcase his dominance in the UFC after making his debut in the MMA promotion in Nov. 2021. He has defeated numerous top-level opponents since then.

In November 2022, ‘Poatan’ claimed the UFC middleweight title by defeating Israel Adesanya with a fifth-round TKO. However, in April of the following year, Adesanya reclaimed the belt by knocking out ‘Poatan’ in the second round.

After that, ‘Poatan’ transitioned to the light heavyweight division and defeated former 205-pound champion Jan Blachowicz in July by split decision. Pereira then went on to claim the vacant UFC light heavyweight belt by defeating former divisional champion Jiri Prochazka via second-round TKO in November 2023.

In regards to the unclaimed UFC light heavyweight title that Alex Pereira claimed in November, it is worth noting that his upcoming opponent’s injury break resulted in the title being left unclaimed.

In January of 2023, Jamahal Hill defeated Glover Teixeira, who was a friend and training partner of Pereira, to become the champion by unanimous decision.

In July 2023, ‘Sweet Dreams’ suffered an Achilles tendon injury during a fighter basketball game, causing him to relinquish the title. In November of that year, Pereira won the vacant belt, positioning himself for a chance to avenge his friend’s loss against Hill. As a Brazilian MMA veteran, Pereira is determined to seek revenge for his friend.

Meanwhile, the 32-year-old American remains determined to defeat the 36-year-old Pereira and regain the UFC light heavyweight championship, arguing that it rightfully belongs to him.