AirPods Pro 3 Packaging Excludes Charging Cable, Allowing Apple to Exploit Multi-Million-Dollar Revenue Potential

Once considered an industry norm, the practice of including accessories with new devices is rapidly becoming obsolete. Apple has led this trend, having initially eliminated wired earphones from iPhone boxes, and later phasing out charging cables and power bricks. The recent launch of the AirPods Pro 3 continues this pattern, as they will be sold without a charging cable. This strategic decision not only indicates a shift in consumer expectations but also positions Apple to significantly enhance its profit margins through accessory sales.

Potential Profit from AirPods Pro 3 Accessory Sales

Forecasts suggest that Apple is set to ship approximately 66 million units of AirPods in 2024. While this number may not specifically reflect the AirPods Pro 3, it serves as an illustrative benchmark. With consumers eager to pair their premium wireless earbuds with compatible accessories, it is highly likely that many will purchase additional cables directly from Apple’s website. Priced at $19 each, these cables could translate into estimated revenues of around $1.254 billion for Apple, derived solely from cable sales.

Despite speculations about Apple’s motives, branded as environmental responsibility, the underlying reason likely centers around enhancing revenue through accessory sales. Fortunately, users might already possess a variety of USB-C accessories that can be utilized to charge their new AirPods Pro 3. While this shift could be perceived as an opportunistic move by Apple, the added features and advanced hardware of the AirPods Pro 3 cannot be overlooked.

If you’re interested in being among the first to experience the new AirPods Pro 3, they are available for pre-order on Amazon for $249. Alternatively, for those looking to save, the previous generation, AirPods Pro 2, can currently be found at $199 following a 20 percent discount.

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