A24 has established itself as a powerhouse in the horror film industry over the past decade, particularly with their latest release, Heretic, which has not only performed well at the box office but also received critical acclaim, boasting a remarkable 91% on the Tomatometer. Additionally, Hugh Grant’s portrayal in the film is generating buzz at various awards, leading to nominations at prestigious ceremonies like the Golden Globe and BAFTA. In 2023, A24 also unveiled several other notable horror titles, including Y2K, The Front Room, MaXXXine, and I Saw The TV Glow.
A24’s commitment to nurturing talent within the horror genre dates back several years. They were instrumental in the success of The Witch, a film that not only skyrocketed the careers of director Robert Eggers and actress Anya Taylor-Joy but also showcased the company’s knack for identifying innovative directors. Among these, Kevin Smith, known for his cult classic Clerks, directed the uniquely crafted horror film Tusk for A24 in 2014. Moreover, they played a pivotal role in launching new filmmakers who continue to make waves in the industry.
Hereditary’s Surge on Netflix
Box Office Triumph of Hereditary
Currently, Hereditary is making waves on Netflix, emerging as a top contender on the platform. This story, featuring Toni Collette and directed by the visionary Ari Aster, was met with outstanding reviews upon its initial release, attaining a 90% rating on Rotten Tomatoes. Financially, it remains one of A24’s most successful films, ranking as their fourth-highest-grossing release globally with earnings exceeding $80 million. Aster followed this success with Midsommar, which earned $46.7 million and attracted a cult following.
Fast forward seven years since its theatrical debut, and Hereditary has now found renewed popularity as a streaming hit on Netflix, peaking at no. 6 in the U.S. movie charts on January 16, following its addition to the platform just a day earlier. While it faced competition from titles like Ad Vitam and Despicable Me 2, it managed to outperform films such as Rush Hour 2 and The Secret Life of Pets.
Insights on Hereditary’s Streaming Success
Positive Prospects for Ari Aster
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The remarkable streaming performance of Hereditary underscores the film’s enduring appeal and the strong connection it has forged with audiences over the years. This film not only solidified A24’s status as a prestigious horror studio but also left a lasting impact through its shocking scenes and thought-provoking conclusion. Additionally, this resurgence on Netflix is promising for Aster’s upcoming project, Eddington, which features an impressive cast including Pedro Pascal, Emma Stone, Joaquin Phoenix, and Austin Butler. After the relatively mixed reception of his third film, Beau is Afraid, the buzz surrounding Hereditary could serve as the momentum needed to elevate Eddington‘s success.
Source: Netflix
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