On October 9, 2024, BLACKPINK’s Jennie stirred excitement in the fandom by revealing a teaser for her upcoming single, “Mantra,”through her YouTube channel.
This brief 15-second clip showcased Jennie emerging from an array of luxury vehicles, each time sporting different stylish outfits. The visuals transitioned to scenes of her dancing alongside a group of backup performers, culminating with a striking moment where she posed in front of a vibrant yellow car.
Following its release, the teaser quickly spread across social media, igniting a wave of enthusiasm among fans. Many speculated that Jennie’s new song is poised to be a chart-topping success. One excited user took to Twitter to express their anticipation:
“I can feel it—the hit is on the way!”
The fandom buzzed with joy, referring to Jennie as the quintessential “IT Girl”of the third generation, eagerly awaiting her comeback with “Mantra.”Discussions centered on her eye-catching outfits, with fans confidently asserting that her new release will dominate the music scene.
“The 3rd gen IT girl is finally making her return,”one fan reacted.
“She will always outshine the outfits; they’ll never wear her,”another fan added.
“Oh ‘Solo’, you were once so expansive, but now it’s time for ‘Mantra’,” a fan remarked.
Fans continued to boast about Jennie’s forthcoming track, asserting it will be 2024’s standout music hit.
“Jennie consistently delivers looks and energy that are unparalleled!”one user tweeted.
“It’s definitely going to be the best music video and song of the year,”another user confidently stated.
“How is this 2-second preview already more appealing than many releases this year?”another user questioned.
BLACKPINK’s Jennie’s Recent Endeavors
In addition to her latest release, Jennie teamed up with American rapper Matt Champion from the band Brockhampton for the track “Slow Motion,”which debuted on March 8, 2024. She also made a guest appearance on his debut studio album, “Laundry,”released in the same year.
Jennie further collaborated with South Korean rapper Zico on their successful track “Spot!”and starred in the corresponding music video.
The pairing of Zico and Jennie resulted in significant commercial triumph in South Korea, as “Spot!”clinched the top position on the Circle Digital Chart and achieved a global ranking of 24 on the Billboard Global 200, along with a commendable spot number eight on the Billboard Global Excl. U.S. chart.
Jennie’s impressive discography includes tracks such as “Solo”(2018), “You & Me,”and “One of the Girls”(with The Weeknd and Lily-Rose Depp), among others.
In gratitude to her devoted domestic fans who attended the MBC Music Core pre-recording, Jennie prepared over 300 unique gifts.
On September 8, 2024, BLACKPINK’s Jennie signed an exclusive agreement with the American record label Columbia Records, in collaboration with her label Odd Atelier. Her eagerly awaited single, “Mantra,”is set to launch on October 11 via Odd Atelier and Columbia Records.
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