Lee Ji-eun, widely recognized as IU, made her solo debut at just 15 years old with the EP titled Lost Child in 2008. Since then, she has become a prominent figure in the South Korean music scene. In addition to her musical success, IU has showcased her acting skills in a variety of K-dramas and films such as Hotel Del Luna, Broker, My Mister, and Moon Lovers: Scarlet Heart Ryeo, among others.
In addition to her talents in music and acting, IU is celebrated for her fashion choices. As a brand ambassador for Gucci, she has made appearances at several events and shows, consistently exhibiting her unique style.
Her Instagram account is a visual treat, featuring casual shots of her enjoying vacations and beach outings with family. Below are some of her most captivating fashion moments.
Fashionable Appearances by IU at Gucci Events and Other Shows
1) Elegant Brown Leather Dress at the Gucci Ancora Fashion Show 2024
On January 12, 2024, IU was a standout in the front row at Milan Fashion Week’s Gucci Ancora Show for the Fall/Winter 2024-2025 season. Photographs shared online revealed her enjoying the show alongside Gucci CEO and President, Jean-François Palus.
For this occasion, IU opted for a glossy brown blazer dress, which she paired with striking cherry red stilettos and a matching Gucci handbag. Her transformation into a pink-blonde hairstyle, paired with subtle makeup, captivated her audience.
2) Stunning Satin Gown at the 2023 Baeksang Arts Awards
During the 59th Baeksang Arts Awards in April 2023, IU wowed fans with her red carpet appearance in a pristine white gown by Katherine Tash, featuring asymmetric sleeves and a long flowing train. She completed her minimalist satin look with a bow diamond necklace from Graff Tilda and dazzling rings, pairing it all with light makeup and elegant white stilettos.
IU clinched two awards at the ceremony, including Best New Actress for her role in Broker and the TikTok Popularity Award.
3) Floral Sheer Ensemble at Gucci Cruise 2024
On May 16, 2024, IU graced the Gucci Cruise fashion show held at the magnificent Gyeongbokgung Palace in Seoul, celebrating 25 years of Gucci’s presence in the city. Alongside other global brand ambassadors, she showcased a standout look.
IU donned a sheer white shirt adorned with yellow floral designs, pairing it with a coordinating midi-length pencil skirt made from the same fabric, part of Gucci’s Fall 2023 Ready-to-Wear collection. She accessorized with a yellow Jackie 1961 mini bag and heels, while her hair was styled simply with two clips.
4) Gorgeous Grey Gown at the 2022 Cannes Film Festival
At the 2022 Cannes Film Festival, IU starred in Broker, the first Korean production by acclaimed Japanese director Hirokazu Kore-eda, receiving a 12-minute standing ovation alongside her cast.
For this significant event, she selected a stunning gown from designer Choi Jae-hoon. The dress featured an off-shoulder silhouette with a corset bodice, created from a delicate green-grey fabric that offered a layered visual effect.
She elegantly accessorized with Chaumet’s Joséphine Duo Éternel earrings and a matching necklace, finishing her look with a low bun and understated makeup.
5) Chic Overcoat on the Streets of Milan
On February 20, 2020, IU shared playful snapshots from her trip during Milan Fashion Week, where she appeared cheerful in the streets. Her ensemble included a casual tee paired with skinny-fit denim trousers that featured frayed hems for a laid-back vibe.
White Gucci sneakers and ankle-length socks complemented her relaxed look, heightened by an olive green knee-length overcoat. With a bouquet and a Gucci sling bag in hand, she wore her hair in a casual low bun.
6) Sporty Looks for a New Balance Campaign
Named brand ambassador for New Balance in 2021, IU was featured in various promotional images for the athletic wear label. In one striking photo, she sported loose-fit cargo pants paired with a white shirt layered with a sweater, completing her look with the NB WRPD Runner sneakers.
Another playful image featured her in a denim mini-skirt with a white tee proclaiming ‘Boston,’ accessorized with sneakers from the 1906R collection. Additionally, IU embraced a minimalist sporty look wearing olive green bike shorts and an oversized tee with NB 9060 sneakers and a cap.
7) Stylish Crop Top and Skirt at the Golden Disc Awards
In 2021, IU made history at the Golden Disc Awards, winning both Best Digital Song and Song of the Year for Blueming, marking her as the first solo artist to achieve this after BTS and BLACKPINK.
On January 9, 2021, she shared performance images on social media, showcasing a fashionable mini skirt with a matching cropped blazer in a soft powder blue, layered over a white top. She completed her performance look with chic mid-calf white boots, alongside a matching hair accessory and floral earrings.
Recently, IU shared relaxed, minimalist vacation looks on her social media, continuing to gain admiration from fans for her distinctive style. These seven moments capture the essence of her impressive fashion journey.
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