5 Key Reasons Apex Legends Requires Changes for Improved Monetization Targets

Apex Legends is poised for changes following reports of decreased profitability resulting from its recent monetization strategies. Though the game has entered a new split with the latest update, introducing some fresh gameplay elements, there is a noticeable decline in player engagement. Data from Steam indicates a significant 20% reduction in player numbers over the last month, suggesting a shift in the community’s interest away from EA’s battle royale.

Recently, the player community successfully campaigned to revert a substantial change regarding the battle pass, which aimed to eliminate the use of Apex Coins (AC). However, despite these adjustments, the game continues to struggle with player retention, as many users have opted to explore alternative gaming options.

This article aims to shed light on critical issues facing Apex Legends that require urgent action.

Key Issues Identified in Apex Legends That Require Attention

A game’s success is often closely tied to its player base, which directly impacts the revenue generated from microtransactions. Consequently, monitoring player counts is essential for developers when implementing updates. One effective way to gauge the game’s struggles is by listening to community feedback and assessing the frequency of specific grievances.

With that in mind, here are some prevalent concerns that may be affecting Apex Legends:

1) Changes to the Battle Pass

The rollout of two new battle pass options requiring real money for each purchase may have negatively impacted the player community. While these new iterations offer additional packs and cosmetic items, the ultimate rewards often amount to simple recolors rather than unique designs, similar to those obtainable with AC. Although a reworking of the seasonal pass was necessary, the chosen method may not have been the healthiest approach.

2) Collection Events

The ongoing influx of new cosmetics and high-tier items can overwhelm players. Additionally, acquiring these skins often comes at a steep cost, with the chance of obtaining the highest-ranking items being exceedingly low, rendering it nearly impossible to secure them through a few pack openings.

3) Limited Gameplay Content

Aside from the introduction of a new map and the seasonal Halloween Limited Time Mode (LTM), developers primarily focus on balance adjustments for characters and weapons. While such updates can help draw players back, they may not hold their attention for long, leading to a sense of monotony. Content that predominantly revolves around cosmetics excludes many players and risks driving them away, even if the creators invest significant effort into these designs.

4) Outdated Game Engine

The engine powering Apex Legends has lagged behind those of competing titles, warranting an update. A dated engine can limit the scope of enhancements developers can implement, which could severely affect the smoothness of gameplay. Transitioning to a more modern engine could significantly improve user experience and extend the game’s longevity.

5) Server and Matchmaking Challenges

Like many multiplayer titles, Apex Legends faces persistent server and matchmaking issues. Players have reported inconsistencies in server performance, resulting in high ping and occasional crashes. The matchmaking problems appear most pronounced in ranked matches where the skill disparities are often larger than players expect.

As a free-to-play title, Apex Legends needs to explore various monetization strategies to achieve profitability. However, prioritizing game improvements and addressing the current challenges could significantly impact player retention. An increase in the player base may lead to higher revenue generation, ultimately aligning with the team’s financial objectives.